There are numerous ways to show your country that you love it and how much you are willing to do for it. The Karić family has chosen charity, presentation of national culture around the world, promotion of tolerance, coexistence of different nations, religions and cultures – not only in Serbia but also in the region and the world. And thus for almost four decades.

Not only in response to the nowadays widely accepted term of social responsibility, but above all feeling the human and patriotic necessity, back in 1979. Bogoljub Karić created the Social Council in Pećwhich would later grow into the KarićFoundation. His idea was to proudly promote his country. Despite all the difficulties, the Karić family continued their work convinced that good intentions, love for country and all people in it, commitment to benevolence and humanitarian work are necessary today more than ever.


“Let the Karić Foundation be a modest contribution of the Karić family to their fatherland. Maybe this way we shall take one step closer to the great historical names such as Captain Miša, Tekelija, Kolarac, Spasić, Dunđerski or Luka Ćelović, famous among their descendants not for the salt trade or manufacture of beer, but for the material and spiritual benefits that are their legacy built for their own people. Therefore, let this just be another brick in the imposing building of national legacy.”

Speechby Milanka Karić, founder, at the first Karić Brothers’ Award ceremony in 1998.

President Letter


Dear friends,

It is said that there is no big or small benevolence. It is important that there is will, desire and a good heart to help others and save from oblivion all the material and spiritual goods of our people`s culture.

It is my great honor to be unanimously elected by my family to be the president of our family foundation – Karić Foundation.

The time has come for the younger generation of the Karić family to take over this important role. I proudly accept the responsibility to carry on with the preservation of Serbian tradition, family life and cultural heritage. I wish to continue to foster the idea of my family that we all are responsible for our society, country and the planet. I never intend to forget my roots and, what`s more, I intend to keep the foundation as a family nest that has always been the soul of the company.

I believe that I will abide on the road of charity, conveying to future generations what I have been taught from my early age: “The hand that gives will never be empty.”

Some will say that I am an idealist, but I firmly believe that all our aspirations, dreams and desires can be achieved only if we have the courage and faith to follow them. That’s why I listen to and follow my inner voice, not speaking in words, but in the silent language of the heart. Like Martin Luther King said:”Faith is when you take the first step. You do not have to see the whole staircase, just take that step.”

Danica B. Karić